12 feature flag tools compared
A feature flag tool lets a self-serve team turn a feature on for some accounts, gate it by plan or test it on new signups without a release. Most of the price comes from what the vendor counts: users, requests, seats or nothing at all. Settle that first, then check what the starting plan includes and where experiment results show up.
| Tool | Starting at | Priced by | Included | A/B testing |
|---|---|---|---|---|
| $110/mo | Flat fee | 100 flags3 environments | Yesresults in your analytics tool | |
| $500/mobilled annually | Flat fee + usage | 100,000 MAU a month included500,000 events a month includedUnlimited seats | Yes | |
| from $49/mo | Flat fee + usage | 10,000 MAU a month included | Free plan | |
| $40/mo | Flat fee + usage | 1,000,000 requests a month included3 seatsUnlimited projects | Yesbeta | |
| $40/seat/mo | Per seat | 30 seats3 projects | Starter | |
| Quote only | — | — | Yes | |
| from $495/mo | Flat fee | 10 experiments50,000 MTU a month1 project | PBX Starter | |
| $8.33/1K MAU/mobilled annually | Per 1,000 MAU | Unlimited projectsUnlimited environments | Developer | |
| from $0.0001/request | Per request | 6 projects1,000,000 events a month included1,000,000 requests a month included | Yes | |
| $150/mo | Flat fee + usage | 5,000,000 events a month includedUnlimited requests | Developer | |
| €18/mo | Flat fee + usage | 20 seats1 project100,000 requests a month included | Yesresults in your analytics tool | |
| $75/seat/mo | Per seat | Unlimited MAUUnlimited service connections53,000,000 requests a month included | Yesresults in your analytics tool |
Quick picks
Bootstrapped or solo
Most signups never pay
Tggl Standard: €18 a month for 100,000 requests, then €2 per 100,000, so the bill follows flag traffic instead of seats or monthly active users.Early-stage startup
Testing as well as flagging
Statsig Pro: $150 a month with 5 million events included, then $0.05 per 1,000, with experiments and approval workflows on the same plan.Scale-up
A large user base and a growing team
Unleash Pay-As-You-Go at $75 per seat a month, billed monthly, with unlimited client-side MAU and SSO, or
DevCycle Business at $500 a month billed annually with unlimited seats and 100,000 client-side MAU included.Enterprise
A security review wants SSO and approvals
LaunchDarkly includes SSO on every plan.
Flagsmith Scale-Up adds approvals and the audit log at $250 or $300 a month depending on billing, for up to 20 seats, while
GrowthBook,
DevCycle and
Statsig keep SSO for Enterprise plans sold by quote.
Pick the meter that grows slowest with your signups
If most of your signups never pay, a per-user meter charges for every one of them.
LaunchDarkly's Foundation plan costs $10 a month per 1,000 client-side MAU, or $8.33 billed yearly.
DevCycle Business costs $500 a month billed annually with 100,000 client-side MAU included, then $2.50 per 1,000.
FeatBit Pro starts from $49 a month with 10,000 MAU included.
Request and event meters follow traffic instead of people.
Tggl Standard costs €18 a month for 100,000 requests, then €2 per 100,000.
Flagsmith Start-Up costs $40 or $45 a month depending on billing, with 1,000,000 requests included and extra requests from $50 per million.
Statsig Pro is $150 a month for 5 million events, then $0.05 per 1,000.
PostHog bills flag requests from $0.0001 each after the first 1,000,000 a month.
Seats and flat fees ignore users, which suits a small team with a large audience.
Unleash Pay-As-You-Go costs $75 per seat a month, billed monthly, with unlimited client-side MAU and 53 million requests a month before $5 per million.
GrowthBook Pro costs $40 per seat a month.
ConfigCat Pro is a flat $110 a month.
Count the seats, projects and flags the starting plan allows
A plan priced for three people stops being cheap at the fourth.
Flagsmith Start-Up allows 3 seats and Scale-Up 20.
Tggl Standard allows 1 project and up to 20 seats,
GrowthBook Pro 3 projects and up to 30 seats,
ConfigCat Pro 100 feature flags across 3 environments. A solo founder rarely hits these caps; a startup adding a second product often does.
Once a customer's security review asks for SSO, price the plan that has it.
LaunchDarkly includes SSO on every plan and
Unleash on Pay-As-You-Go.
Flagsmith keeps SSO, approvals and the audit log for Scale-Up, at $250 or $300 a month depending on billing.
Check where experiment results show up
Statsig,
GrowthBook,
LaunchDarkly,
DevCycle,
FeatBit,
PostHog and
Kameleoon run experiments inside the product, and
Flagsmith's built-in Bayesian engine is in beta.
ConfigCat,
Unleash and
Tggl split the traffic and send flag data to your analytics tool for the results, which works if Mixpanel or Amplitude already holds your conversion events.
Harness builds in sequential testing and guardrail metrics, but sells only by quote.