11 Best product analytics tools

Featured product analytics tools

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  Mixpanel

  Product analytics

  Mixpanel captures user interactions as events and provides interactive analysis tools for funnels, cohorts, retention, segmentation and in-app messaging to optimize product engagement.

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  Ahrefs Web Analytics

  Google Analytics alternative

  Ahrefs Web Analytics is a free, privacy-first analytics tool that lets website owners install a lightweight JavaScript snippet to track real-time traffic metrics such as page views, unique visitors, bounce rate, top pages, traffic sources and devices without relying on cookies.

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  Adora

  Visual product analytics

  Adora automatically maps every screen and user journey in your live product in real time, overlays analytics and session replays, and provides teams with a visual, up-to-date source of truth for analyzing and documenting the digital experience.

Selection criteria and key features

• Event tracking:
  Does the tool let you customize and define specific user actions clearly?
• Segmentation:
  Can it effectively segment users by behavior, attributes, or custom criteria?
• Funnel analysis:
  Does it monitor conversion funnels and clearly identify drop-off points?
• Cohort analysis:
  Can it track and compare retention trends among user groups over time?
• Attribution modeling:
  Is it precise in linking user actions with outcomes and campaign impact?
• Real-time processing:
  Does it update data and insights instantly to support timely decisions?
• In-product integration:
  Does it seamlessly integrate with native data sources within your product?
• Data visualization:
  Does it provide interactive dashboards that present complex data clearly?
• Alerting and notifications:
  Does it send real-time alerts for significant changes or data anomalies?
• Data retention:
  Does it manage historical data effectively with defined retention policies?
• Querying flexibility:
  Can users create custom queries or apply advanced filters for analysis?
• Ease of implementation:
  Is setup and integration straightforward with existing systems?
• Data governance and security:
  Does it meet privacy standards and secure sensitive data?
• Pricing transparency:
  Is the pricing structure clear, predictable, and aligned with its features?
• Support and community:
  Is robust vendor support available along with an active user community?

All product analytics tools