
GrowthBook
Feature flag & experimentation platform

GrowthBook is an open-source feature flagging and experimentation platform that lets teams release and target features, run A/B tests, and analyze results using their own data infrastructure.
- Starting at
- $40/seat/mo
- Priced by
- Per seat
- Checked
- October 19, 2026
GrowthBook plans and pricing
| Plan | Price | Key limits |
|---|---|---|
| Starter |
|
|
| Pro |
|
|
| Enterprise (cloud) |
| — |
| Open Source (self-hosted) |
|
|
| Enterprise (self-hosted) |
| — |
Source: growthbook.io/pricing
GrowthBook features
| Feature | Plan |
|---|---|
| A/B testing | Starter |
| SSO | Enterprise |
| Approval workflows | Enterprise |
| Audit log | Yes |
| Scheduled rollouts | — |
Strengths
- GrowthBook's free Starter plan has unlimited flags and experiments.
Limits
- GrowthBook Starter allows 3 users and 1 project.
- GrowthBook Pro costs $40 per seat a month, for up to 30 seats.
Alternatives to GrowthBook
| Tool | Starting at | Priced by |
|---|---|---|
| $110/mo | Flat fee | |
| $500/mobilled annually | Flat fee + usage | |
| from $49/mo | Flat fee + usage | |
| $40/mo | Flat fee + usage | |
| $200/mo | Flat fee | |
| Quote only | — | |
| from $495/mo | Flat fee | |
| $8.33/1K MAU/mobilled annually | Per 1,000 MAU | |
| from $0.0001/request | Per request | |
| $150/mo | Flat fee + usage | |
| €18/mo | Flat fee + usage | |
| $75/seat/mo | Per seat |















