Mixpanel

Product analytics

Mixpanel captures user interactions as events and provides interactive analysis tools for funnels, cohorts, retention, segmentation and in-app messaging to optimize product engagement.

Starting at: from $0/mo
Priced by: Usage-based
Checked: October 19, 2026

Visit mixpanel.com

Mixpanel plans and pricing

Mixpanel plans as published on mixpanel.com, checked October 19, 2026.
Plan	Price	Key limits
Free	Free	Unlimited seats 1,000,000 events a month 10,000 sessions a month 10 flags
Growth	from $0 a month	Unlimited seats 1,000,000 events a month included 20,000 sessions a month included
Enterprise	Contact sales	—

Source: mixpanel.com/pricing

Mixpanel features

The cheapest Mixpanel plan with each feature; "Yes" means Mixpanel states it without naming a plan; a dash means its pages do not say.
Feature	Plan
Session replay	Free plan
Experiments	Free plan
Account analytics	Growth · add-on
Data retention	Growth · 2 years
SSO	Growth
Warehouse sync	Growth
Funnels	Free plan
Autocapture	Free plan

Strengths

Mixpanel's free plan allows 1,000,000 events a month with unlimited seats.
Mixpanel's free plan includes 10,000 session replays a month.

Limits

Mixpanel Growth bills every event beyond the 1,000,000 it includes.
Mixpanel Enterprise is priced by sales.

Alternatives to Mixpanel

Starting prices as each vendor's pricing page prints them. A dash means the vendor publishes none.
Tool	Starting at	Priced by
Amplitude	Pay as you go	Usage-based
Countly	from $175/mo	Flat fee
Fullstory	Quote only	—
Heap	Quote only	—
Pendo	Quote only	—
PostHog	$0.00005/anonymous event	Per event
Statsig	$150/mo	Flat fee + usage