Lookback
User research sessions
Lookback is a user research tool for recording moderated and unmoderated sessions with participants, then reviewing and annotating them. Paid plans are sold on annual terms and include a set number of sessions.
- Starting at
- $299/yr
- Priced by
- Flat fee + usage
- Free trial
- 60 days
- Checked
- October 19, 2026
Lookback plans and pricing
| Plan | Price | Key limits |
|---|---|---|
| Freelance |
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| Team |
|
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| Insights Hub |
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| Enterprise |
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Source: lookback.com/pricing
Lookback features
| Feature | Plan |
|---|---|
| Live interviews | Yes |
| Participant panel | Freelance · $49 each |
| AI analysis | Yes |
| Usability testing | Yes |
| Surveys | — |
| Card sorting | — |
Strengths
- Lookback offers a 60-day trial.
Limits
- Lookback Freelance costs $299 a year and includes 10 sessions.
- Lookback Team allows 10 seats.
Alternatives to Lookback
| Tool | Starting at | Priced by |
|---|---|---|
 Ballpark | Quote only | — |
 Dovetail | Quote only | — |
 Lyssna | $166/mo | Flat fee |
 Maze | Quote only | — |
 Optimal Workshop | $199/mobilled annually | Flat fee + usage |
 UserTesting | Quote only | — |
